OUR STORY

SMADA Hockey was founded by former professional player Adam Tilander – with a vision to create hockey products that truly make a difference on the ice.
After a high-level career with experience in both North America and Europe, Adam identified a clear gap between the needs of players and the products available to them.

With a deep understanding of the game from the inside, he created SMADA Hockey – a Swedish brand that prioritizes function, quality, and innovation. Every idea is born directly from real game situations – a battle in the corner, a quick release in the slot, or a final shift with seconds left on the clock.

Today, our products – including the acclaimed ProKnob grip and our durable goal pegs – are used by players and teams who demand top-tier performance, durability, and feel.

SMADA Hockey is built by players, for players – with Swedish precision and a genuine passion for the game.

THE CREATOR BEHIND SMADA HOCKEY

Adam Tilander has lived and breathed hockey his entire life. From growing up in Sweden to an international career that included the World Juniors, the SHL, and the North American OHL, he has carried elite-level experience with him every step of the way. As a defenseman, Adam was known for his hockey IQ, calm presence with the puck, and ability to stay one step ahead – traits that defined both his playing style and his perspective on the game.

After retiring from professional play, a new drive emerged: to improve the game through smarter, more functional products. With firsthand knowledge of what truly works on the ice, Adam founded SMADA Hockey – a company built on the needs of players, with quality and performance at its core.

His background as a professional athlete isn’t just part of the story – it’s the foundation behind every product that carries the SMADA name.

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