SMADA Hockey was founded by former professional player Adam Tilander – with a vision to create hockey products that truly make a difference on the ice.
After a high-level career with experience in both North America and Europe, Adam identified a clear gap between the needs of players and the products available to them.

With a deep understanding of the game from the inside, he created SMADA Hockey – a Swedish brand that prioritizes function, quality, and innovation. Every idea is born directly from real game situations – a battle in the corner, a quick release in the slot, or a final shift with seconds left on the clock.

Today, our products – including the acclaimed ProKnob grip and our durable goal pegs – are used by players and teams who demand top-tier performance, durability, and feel.

SMADA Hockey is built by players, for players – with Swedish precision and a genuine passion for the game.