BECOME A RESELLER OF SMADA HOCKEY

Offer your customers innovative hockey products and build success with SMADA Hockey.

SMADA Hockey is a growing Swedish brand that develops smart, high-quality products for hockey players – designed by experts with deep knowledge of the game. Our products are used by players at all levels, from youth to elite, and demand is rapidly increasing both in Sweden and internationally.

We’re now looking for motivated resellers who want to be part of our journey.

Why partner with SMADA Hockey?

Unique products with strong margins
We offer niche, functional products that aren’t found in every store – making them easy to sell with healthy profit margins.

Developed by hockey experts
Our products, such as ProKnob and our popular goal pegs, are developed alongside players and coaches to solve real needs on the ice.

Strong brand with active marketing
We run an active brand with thousands of followers on social media, constantly building trust and driving demand.

Fast shipping & personal support
We work with Swedish manufacturers and stock our products for quick and reliable delivery. As a reseller, you’ll have direct access to us – no middlemen, no hassle.

Who can become a SMADA Hockey reseller?

  • Sports and hockey retailers (physical stores & online)

  • Clubs and teams selling equipment internally

  • Coaches, skills trainers, and hockey entrepreneurs

  • Distributors in the sports industry

Join SMADA Hockey – Apply to become a reseller

We’re looking for long-term partnerships built on quality, commitment, and a shared passion for developing hockey in Sweden and beyond. Want to offer products that stand out, deliver real value to players, and strengthen your product lineup?

Get in touch at SMADAPRODUCTS@GMAIL.COM or call us at +46 72 222 64 51 – let’s take the first step toward a great partnership.